Screenshot: K-Culture Festival YouTube
A month-long culture festival is set to kick off next week to give people all over the world a chance to enjoy Korean cultural heritage and modern trends.
The inaugural K-Culture Festival will be held online from October 10 to November 11.
Led by the Ministry of Culture, Sports and Tourism and the Korean Foundation for International Cultural Exchange, the newly designed event will aim to promote the global expansion of the Korean wave, or "hallyu."
Super Junior-K.R.Y. a sub-group of boy band Super Junior, and girl group Red Velvet will participate in promotions and concerts as honorary ambassadors for the festival.
The 2020 edition will feature the "INK Festival" and include K-pop concerts and introduce the food and tourist attractions of Incheon.
There will also be an online travel program with video clips in which Korean stars show cultural heritage of Mokpo, Jeonju, Gangneung and Andong via YouTube.
K-pop concerts to be held in the four cities will be streamed online through the festival's official website, www.kculturefestival.kr.
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